Firefox ad readied as market share increases
The Mozilla Foundation, an open-source group founded by Netscape Communications to develop its browser and spun off last year by AOL Time Warner, has been executing an unorthodox, volunteer marketing campaign. To mark last month's official launch of the Firefox browser, the group planned to take out a full-page New York Times ad thanking financial contributors.
That fundraising and marketing scheme inspired so many contributions that Mozilla volunteers ran into technical difficulties squeezing all their names onto a single ad. Now, with the unsolicited help of an Adobe Illustrator engineer, the group has surmounted those problems and submitted the ad to the Times for what volunteers expect will be a pre-Christmas run date.
Firefox ad readied as market share increases
That fundraising and marketing scheme inspired so many contributions that Mozilla volunteers ran into technical difficulties squeezing all their names onto a single ad. Now, with the unsolicited help of an Adobe Illustrator engineer, the group has surmounted those problems and submitted the ad to the Times for what volunteers expect will be a pre-Christmas run date.
Firefox ad readied as market share increases
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